These are not your Grandfather’s Superbowl Ads: Of Second Screen Experiences, Soundprint Technologies and Mobile Integration
The Age of the DVR I hardly watch commercials on TV anymore, since we skip through a lot of them using our DVR. This has had the unexpected result that when we do watch a show live, more commercials actually seem entertaining to me, I suppose due to the lack of over-saturation from TV ads. And of course half the fun of watching the Super Bowl stems from seeing what great new campaigns are being launched. Increasingly, Superbowl ads, and TV advertising in general, will feature a mobile component: Nearly 60 percent of mobile users planned to look at or use their mobile device during the Super...
read moreSocializing your TV viewing
Apps That Are Shaping Social TV In our home, we’re in that 86% refered to by Jim Hanas (link to the full article below) – we watch TV, read our iPads and connect with friends via social media and sent text messages on our iPhones. But we have yet to formally socialize our TV preferences or experiences. (Go to Wikipedia for a good overview of Social TV.) Jim briefly describes five apps that are already shaping social TV. If you’re into co-creating, sharing and wanting to interact with others about your viewing habits and preferences, download one of these apps. And,...
read moreThe Power of QR Codes for small businesses
What is a QR code and how can it help your business? It’s simply a unique barcode that takes you to a specific place in cyberspace. Mobile coupons, click to call, directions, it can be a URL, a text message or a phone number. The possibilities are unlimited! For an overview, watch this:
read moreMobile Advertising Predictions for 2012 (via Website Magazine)
Does your marketing plan for 2012 involve mobile advertising? If not, perhaps it should. Website Magazine just published some predictions of how mobile marketing will be an increasingly big factor in advertising. The most interesting opportunities for brands come from the closer integration between mobile devices and everything else electronic. For example, you may have started to notice TV ads that incorporate QR codes where smartphone users scan the QR codes to get more information. Or brands that offer their own mobile app with built in loyalty programs where users can unlock deals...
read moreMobile Devices, Impact on Children & the App Gap
A telling story on PBS Newshour on October 25 about the impacts of media on young children, and of special interest, the impact of mobile devices – smartphones and iPads – on very young children. How are they engaging, is it good or bad, and is the take-up equal? The news report was based on a study in the USA by Common Sense Media, a non-profit organization dedicated to improving the lives of kids and families. Some of the findings include: Key Trends Exposure to computers and mobile devices: 2-4 year olds: 12% use a computer daily 0-8 year olds: 50% have access to a...
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