Mobile Devices, Impact on Children & the App Gap

Posted by on Oct 28, 2011 in Advertsing and Media, Blog, Children

Mobile Devices, Impact on Children & the App Gap

A telling story on PBS Newshour on October 25 about the impacts of media on young children, and of special interest,  the impact of mobile devices – smartphones and iPads – on very young children. How are they engaging, is it good or bad, and is the take-up equal? The news report was based on a study in the USA by Common Sense Media, a non-profit organization dedicated to improving the lives of kids and families.  Some of the findings include: Key Trends Exposure to computers and mobile devices: 2-4 year olds: 12% use a computer daily 0-8 year olds: 50%  have access to a...

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Our FilmOneFest iPad app goes live!

Posted by on Jun 30, 2011 in Advertsing and Media, Best Screenshots, Blog, Featured, FilmOneFest, Portfolio

Our FilmOneFest iPad app goes live!

We are pleased to announce that our free FilmOneFest iPad app is now available on the iTunes iPad app store. FilmOneFest is a celebration of one-minute films as an art form, also a film festival held in Atlantic Highlands, NJ, and the FilmOneFest iPad app is a collection of one-minute films from filmmakers all around the world with supporting stories, artists’ statements and interviews. To find out more: Visit the FilmOneFest Home...

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Press Release: Crankamacallit iPad app takes risks in interactive story telling

Posted by on Jun 1, 2011 in Advertsing and Media, Blog

Some context about risk-taking The release (full text here) has been met with a lot of buzz on Twitter and a number of review sites. At Polymash we feel the Crankamacallit is interactive story-telling with a difference, and I wanted to provide a little context as to why and elaborate a bit more on the following part of the release: This app takes some risks that set it apart from most children’s stories. The developer took a page out of game design by utilizing a first person perspective in interactivity, animation and illustration. Interactive elements are intentionally not...

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A year is a very long time in publishing

Posted by on May 5, 2011 in Advertsing and Media, Digital Publishing & Tablets

Share Here is a brief section of an interview by AnnArbor.com with Borders CEO Mike Edwards about the ongoing bankruptcy, and his surprised reaction to how fast e-books and tablets have impacted the publishing industry. AnnArbor.com: With e-books, how fast do you see the transition occurring? Are you surprised by how fast it’s occurring already? Edwards: Yes. I joined the company just a little over a year and a half ago. When I joined, e-books were less than 1 percent of the market. The Kindle was out but it didn’t have the traction. The Nook had just been released. The Apple product...

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Axiom News features Polymash App

Posted by on Feb 25, 2011 in Advertsing and Media, Blog

Axiom News features Polymash App

We are extremely pleased that Axiom News has just released an article on our recently released “Embracing Change” app. Below a brief excerpt, to read the full article follow this link. Last year, Stratton-Berkessel published the book Appreciative Inquiry for Collaborative Solutions: 21 Strength-Based Workshops. Since then she became intrigued by the use of tablets like the iPad to consume content. She says she started to see some business applications come out for tablet devices, and thought about how great it would be to turn one of her workshops into an app. ...

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