#2 Top Business Free iPad App
Our “Embracing Change” app made it to #2 yesterday and holds the position today. We gifted it to the world for Valentine’s day. So take advantage of a very cool, interactive iPad app, created with the Adobe Digital Publishing Suite that you will help you embrace change whenever you need it. Find out more on the App’s home page and on the iTunes App...
read moreThese are not your Grandfather’s Superbowl Ads: Of Second Screen Experiences, Soundprint Technologies and Mobile Integration
The Age of the DVR I hardly watch commercials on TV anymore, since we skip through a lot of them using our DVR. This has had the unexpected result that when we do watch a show live, more commercials actually seem entertaining to me, I suppose due to the lack of over-saturation from TV ads. And of course half the fun of watching the Super Bowl stems from seeing what great new campaigns are being launched. Increasingly, Superbowl ads, and TV advertising in general, will feature a mobile component: Nearly 60 percent of mobile users planned to look at or use their mobile device during the Super...
read moreSocializing your TV viewing
Apps That Are Shaping Social TV In our home, we’re in that 86% refered to by Jim Hanas (link to the full article below) – we watch TV, read our iPads and connect with friends via social media and sent text messages on our iPhones. But we have yet to formally socialize our TV preferences or experiences. (Go to Wikipedia for a good overview of Social TV.) Jim briefly describes five apps that are already shaping social TV. If you’re into co-creating, sharing and wanting to interact with others about your viewing habits and preferences, download one of these apps. And,...
read moreThe Power of QR Codes for small businesses
What is a QR code and how can it help your business? It’s simply a unique barcode that takes you to a specific place in cyberspace. Mobile coupons, click to call, directions, it can be a URL, a text message or a phone number. The possibilities are unlimited! For an overview, watch this:
read moreHelp your app rise to the top
What does it take to give your app the best chance of being visible? App markets are still new, yet there is already a lot of noise. That’s all great, as it shows how significant this market has become in such a short time. Just as Websites became a must have for businesses, service providers and advertisers after 1995, apps are becoming a must have for businesses, institutions, content owners and curators today. The 6 points Peter Baldwin lists below for giving your app a leg up, reflect absolutely our experience in designing and developing apps for clients. (Link to...
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