Do you have ideas for apps? Are you building a mobile optimized web site?
Gartner, Forrester Research, Nielsen and others are forecasting that by 2014, mobile web usage will overtake conventional computer web usage.
Mid 2012 in the US, 55% of mobile phones purchases are smartphones, and in other developed countries these stats are comparable. China and India have the highest mobile markets, with China having 1 billion mobile subscribers, 400 million mobile web users and is #1 in the smartphone market.
With shifts like these, mobile trends 2012 suggest very strongly that your mobile strategy is becoming more important than your web strategy.
A Valuable Tool and White Paper Resource!
This free tool will lead you through a self-assessment activity to help you work out your current state of mobile readiness and provide invaluable tips to help you kick-start your mobile strategy! The tool’s intention is to provide a very real look at what it takes. It’s not for the faint-hearted! After using this tool, you will be able to:
Identify your existing strengths that can get you started
Begin to think strategically about the various dimensions covered in the tool
Appreciate how your customers can engage with you wherever they are
Learn about the current state of mobile globally
Have greater insights into the app market places
Recognize the level of readiness that exists in your organization and external stakeholders