Do you have ideas for apps? Are you building a mobile optimized web site?
Gartner, Forrester Research, Nielsen and others are forecasting that by 2014, mobile web usage will overtake conventional computer web usage.
Mid 2012 in the US, 55% of mobile phones purchases are smartphones, and in other developed countries these stats are comparable. China and India have the highest mobile markets, with China having 1 billion mobile subscribers, 400 million mobile web users and is #1 in the smartphone market.
With shifts like these, mobile trends 2012 suggest very strongly that your mobile strategy is becoming more important than your web strategy.
A Valuable Tool and White Paper Resource!
This free tool will lead you through a self-assessment activity to help you work out your current state of mobile readiness and provide invaluable tips to help you kick-start your mobile strategy! The tool’s intention is to provide a very real look at what it takes. It’s not for the faint-hearted! After using this tool, you will be able to:
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Identify your existing strengths that can get you started
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Begin to think strategically about the various dimensions covered in the tool
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Appreciate how your customers can engage with you wherever they are
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Learn about the current state of mobile globally
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Have greater insights into the app market places
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Recognize the level of readiness that exists in your organization and external stakeholders
FREE
Download
What You Will Receive
This Mobile Readiness white paper provides an overview of the dimensions that contribute to a successful transition to the mobile world.
The paper draws on data sets from our experiences and a cross-section of mobile media and technology research organizations, providing the most up-to-date facts and mobile trends 2012.
We explain the latest statistics on the global penetration of mobile, how mobile devices are changing lives, marketing and advertising.
Learn about apps and app market places and the differences between the two biggest players, iOS and Android.
Find out about user expectations and what they are looking for in apps so they come back to your app over and over.
Download the Readiness Assessment Tool and evaluate your own readiness to embrace mobile.
