Mobile Advertising Predictions for 2012 (via Website Magazine)
Does your marketing plan for 2012 involve mobile advertising? If not, perhaps it should. Website Magazine just published some predictions of how mobile marketing will be an increasingly big factor in advertising. The most interesting opportunities for brands come from the closer integration between mobile devices and everything else electronic. For example, you may have started to notice TV ads that incorporate QR codes where smartphone users scan the QR codes to get more information. Or brands that offer their own mobile app with built in loyalty programs where users can unlock deals...
read moreGenY – Is Content Still King?
According to an attitudinal research study completed by Resonate Research, 18-34 year olds purchasing behaviors are influenced by both the products value, the aspirational aspect of a product’s brand message, and also by it’s “cool” factor. From the press release: This group is more passionate about social issues like energy (36% more than the 35 plus online population), climate change (48% more) and animal rights (24% more). However, in general they are 15% – 25% less likely to make purchase decisions based on their issues of importance. Instead they look to...
read moreOnline TV Shows are trending towards a subscription only model
It has been fascinating watching the tentative forays of broadcast networks coming to grips with putting TV shows online. Many Gen-Yers are taking the trend towards placing all TV content online for granted, and perhaps in the larger strategic sense it makes perfect sense for advertising industry and broadcasters to team up in order to take advantage of the Internets capacity to deliver more targeted advertising content. However, robust business models for incorporating profile driven advertising for TV shows do not really exist yet, and the jury is still out on if this translates into buyer...
read moreAdvertising that is perhaps a bit too interactive
Came across this story in Gizmodo: In Amsterdam a bus stop bench now interacts with a nearby fitness ad to publicly display how much you weigh… The ad indirectly shames you into joining a gym, but seems rather prejudiced. All seriousness aside: Why use technology in such a limited way? Let’s discriminate more broadly and democratically: Why not dynamically display different ads based on how much you weigh, for example “Hungry Jack” TV dinners for the underweight, school supplies for those under 40lbs, funeral services special offers for those over 275lbs etc.? Or...
read moreYes, We Plan: How Altruism and Advertising Could Change the World
Here is a very interesting idea of using crowd sourcing concepts, combined with social media tools, to engage, organize and motivate people to actually accomplish something positive and altruistic, by helping them move beyond “just talk” or “joining groups”, and by enabling and empowering them into action in a novel way. I think that if successful, any tools that in large daunting projects help break down and reduce the scope into doable chunks, would have much wider applications in our lives both at home and at work. I think we could all use help in moving...
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