Mobile Advertising Predictions for 2012 (via Website Magazine)
Does your marketing plan for 2012 involve mobile advertising? If not, perhaps it should. Website Magazine just published some predictions of how mobile marketing will be an increasingly big factor in advertising. The most interesting opportunities for brands come from the closer integration between mobile devices and everything else electronic. For example, you may have started to notice TV ads that incorporate QR codes where smartphone users scan the QR codes to get more information. Or brands that offer their own mobile app with built in loyalty programs where users can unlock deals...
read moreMore Than Words
While it may seem like a good idea to just turn your eBook or pdf into an app with minimal tweaking, think again. True, it can be a faster and cheaper way to get into the app store and/or onto your customer’s Newstand shelf (we talked about this in Put Yourself on the Shelf), but there’s a possible cost associated with such an approach. Of course it depends on your objective for being in the app store, but if high visibility and sustainability are important to you, then quality matters. As Adage.com reports “Magazine and newspaper apps’ quality seems to be the most...
read morePR Mac Press Release: FilmOneFest iPad app is a celebration of one-minute film as an art form
Polymash Inc. today introduces the FilmOneFest app for iPad. The FilmOneFest app is a collection of one-minute films from filmmakers all around the world with supporting stories, artists’ statements and interviews. The app gives visibility and voice to film makers across the world, enabling their talent to serve and inspire others to question, experiment, explore, laugh, cry, and unite us in our common humanity in this one-minute format. Read the Full PR Mac Press...
read moreOur FilmOneFest iPad app goes live!
We are pleased to announce that our free FilmOneFest iPad app is now available on the iTunes iPad app store. FilmOneFest is a celebration of one-minute films as an art form, also a film festival held in Atlantic Highlands, NJ, and the FilmOneFest iPad app is a collection of one-minute films from filmmakers all around the world with supporting stories, artists’ statements and interviews. To find out more: Visit the FilmOneFest Home...
read moreIt’s the Crankamacallit!
We’re super excited to announce that our next iPad app has launched! The Crankamacallit is an interactive children’s book chock full of interactive features, discoveries, sounds, animations, 360 degree panoramas, mini games and more. I think it’s a doozie! Part poem, part story, this 3D fantasy was written by Mimi Cross, and wonderfully narrated by Robert Burke Warren (AKA “Uncle Rock”) Come visit the Crankamacallit page, see our gallery, or check out the developing...
read moreUnhappy publishers watch Apple cement its grip on tablet, app and subscription markets
How long will Apple hang onto its leadership position in the tablet market? With a slew of new tablets having been announced in recent months, one might be forgiven to interpret the plethora of upcoming devices as an indication of upcoming alternatives to Apple’s domination in this space. However such a perception overlooks the fact that Apple still represents 90% of all tablets sold: Apple has sold nearly 15 million iPads since the product’s release last April, and the device now accounts for close to 90% of all tablets shipped worldwide, according to market research firm IDC....
read moreOur iPad app breaks into the top 100 ranking for the busines scategory
Glad to share that “Embracing Change” climbed into the top 100 it’s first week out, and we have not started our marketing campaign yet. Stay tuned:)
read moreiPad and Android Tablet and iPad apps: five monetization strategies
Subscription workarounds In-app single purchases Advertising Location-based offerings Social media sharing and aggregation via emediavitals.com Click throught for a nice summary post from Prescott Shible’s blog on current digital magazine monetization options. I fully agree with the fact that the biggest current challenge is offering robust subscription models for tablet magazines, but also think that with upcoming solutions from Adobe and other major tool providers, the negative aspects of in app purchases will soon be addressed, in terms of being able to provide tracking...
read more
