Can Apps Save Content Publishers?

Posted by on Sep 3, 2010 in Advertsing and Media, Blog, Digital Publishing & Tablets

Can Apps “Save” Content Publishers? Apps have helped bring shuttered magazines like Gourmet back from the dead, and take publications like Wired to the peak of popularity. But can apps “save” all digital publishers from dwindling online CPMs? Are they the magic bullet for getting readers (and advertisers) to pay for content? Leading publishers and facilitators like Kargo, who have helped publishers like Wenner and Consumer Reports land in the winner’s circle at the SAMMY Awards, shed light on how they’ve monetized their content with both paid apps and...

read more

Why the Slingplayer for iPhone App was rejected by the App Store

Posted by on Apr 16, 2009 in Gadget and Tech Toys, General Musings

According to reports this morning, the much anticipated “Slingplayer for iPhone” app has been rejected from the app store, apparently at the request of ATT, who are concerned about “bandwidth issues”. However, I think this is a mis-direction, as I would point out that there is already currently a Windows Mobile version of Slingplayer that is fully functioning over ATT’s 3G as well as over Edge networks. Rather I think ATT is using it’s iPhone monopoly to position it’s own video service that will be launched later this year. I think the critical...

read more

Polymash Prediction: Monetization features of OS 3.0 will change the iPhone app landscape completely

Posted by on Mar 17, 2009 in Gadget and Tech Toys

I was following today’s iPhone OS3 announcement live event, and one thing in particular struck me: Most of the advancements are focused on the app developer community, and while I agree that these will enable this community to produce far better and innovative apps, one feature in particular I think will change the application landscape for the iPhone completely: the ability to have optional paid content and subscription models within an app. In general I am in favor of multiple business models for developers to monetize their apps, however I do see this eventually resulting in a...

read more