These are not your Grandfather’s Superbowl Ads: Of Second Screen Experiences, Soundprint Technologies and Mobile Integration
The Age of the DVR I hardly watch commercials on TV anymore, since we skip through a lot of them using our DVR. This has had the unexpected result that when we do watch a show live, more commercials actually seem entertaining to me, I suppose due to the lack of over-saturation from TV ads. And of course half the fun of watching the Super Bowl stems from seeing what great new campaigns are being launched. Increasingly, Superbowl ads, and TV advertising in general, will feature a mobile component: Nearly 60 percent of mobile users planned to look at or use their mobile device during the Super...
read moreWe are excited to announce our new iPad app “Wild Dolphins”
Wild Dolphins tells the story of Winter the dolphin, and how Harbor Branch Oceanographic Institute has been rescuing marine mammals for over a decade. Find out more Bring the Wild Dolphin encounter to your iPad and experience the magic of these magnificent animals in the comfort of your home. And learn how you can help them stay safe and healthy to ensure they are with us for generations to come. Wild Dolphin features Original video of Winter’s rescue and other dolphin rescues, as well as over 20 other videos of marine mammal life, history and...
read morePR Mac Press Release: FilmOneFest iPad app is a celebration of one-minute film as an art form
Polymash Inc. today introduces the FilmOneFest app for iPad. The FilmOneFest app is a collection of one-minute films from filmmakers all around the world with supporting stories, artists’ statements and interviews. The app gives visibility and voice to film makers across the world, enabling their talent to serve and inspire others to question, experiment, explore, laugh, cry, and unite us in our common humanity in this one-minute format. Read the Full PR Mac Press...
read moreAxiom News features Polymash App
We are extremely pleased that Axiom News has just released an article on our recently released “Embracing Change” app. Below a brief excerpt, to read the full article follow this link. Last year, Stratton-Berkessel published the book Appreciative Inquiry for Collaborative Solutions: 21 Strength-Based Workshops. Since then she became intrigued by the use of tablets like the iPad to consume content. She says she started to see some business applications come out for tablet devices, and thought about how great it would be to turn one of her workshops into an app. ...
read moreUnhappy publishers watch Apple cement its grip on tablet, app and subscription markets
How long will Apple hang onto its leadership position in the tablet market? With a slew of new tablets having been announced in recent months, one might be forgiven to interpret the plethora of upcoming devices as an indication of upcoming alternatives to Apple’s domination in this space. However such a perception overlooks the fact that Apple still represents 90% of all tablets sold: Apple has sold nearly 15 million iPads since the product’s release last April, and the device now accounts for close to 90% of all tablets shipped worldwide, according to market research firm IDC....
read moreAlternatives to Adobe’s Digital Publishing Suite
The tablet market is continuing to exhibit astonishing growth (17 billion in revenue forecasted for mobile applications in 2011 – source: Gartner) It is not surprising that more platforms for digital publishing and porting content onto the tablet format are cropping up. At this week’s O’Reilly Tools of Change for Publishing conference , one of the more intriguing announcements comes from a French company that has created a digital publishing platform which will go live in March. From their press release today: Aquafadas Digital Publishing Platform offers key advantages in...
read moreOur iPad app breaks into the top 100 ranking for the busines scategory
Glad to share that “Embracing Change” climbed into the top 100 it’s first week out, and we have not started our marketing campaign yet. Stay tuned:)
read moreHappy to be listed in Adobe’s Digital Publishing Gallery
Anyone interested in how Ditigal Publishing for tablets is evolving should check out the Adobe Digital Publishing suite, which is the platform we have been using at Polymash for the last 1/2 year or so as alpha testers. It is now in public beta status, and is scheduled to go live sometime in Q2 of 2011. A number of apps have been published on this platform already, and we are happy to count ourselves among them. Of course our vision is slightly beyond using such a platform for digital magazine content only: We are “repurposing” Adobe’s toolset to create...
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