Happy to be listed in Adobe’s Digital Publishing Gallery

Posted by on Feb 5, 2011 in Advertsing and Media, Blog, Digital Publishing & Tablets, Must Read, Portfolio

Happy to be listed in Adobe’s Digital Publishing Gallery

Anyone interested in how Ditigal Publishing for tablets is evolving should check out the Adobe Digital Publishing suite, which is the platform we have been using at Polymash for the last 1/2 year or so as alpha testers. It is now in public beta status, and is scheduled to go live sometime in Q2 of 2011.  A number of apps have been published on this platform already, and we are happy to count ourselves among them. Of course our vision is slightly beyond using such a platform for digital magazine content only: We are “repurposing” Adobe’s toolset to create...

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Breaking: Apple announces digital magazine subscription model

Posted by on Feb 4, 2011 in Advertsing and Media, Digital Publishing & Tablets, Must Read

Breaking: Apple announces digital magazine subscription model

Apple announced the terms of their new digital magazine subscription model yesterday in an agreement with app developer and digital publisher Texterity, which they posted on their web site last night. It clears up a number of concerns to the publishing industry, and finally clears the hurdle for existing subscribers of print content not having to pay again for a digital version of the same magazine. From the Texterity Web Post: Publishers can sell print subscriptions, and offer “digital companion” access through an app as long as there is no additional fee for those subscribers....

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Pope blesses iPhone app to help guide worshippers through confession

Posted by on Jan 25, 2011 in Blog, Digital Publishing & Tablets

Overheard on on the BBC today: Catholic church gives blessing to iPhone app Pope Benedict XVI has said Catholics should use digital technologies responsibly. The Confession program has gone on sale through iTunes for £1.19 ($1.99). Continue reading the main...

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Our Latest App is now Live!

Posted by on Dec 29, 2010 in Digital Publishing & Tablets, Must Read

Our Latest App is now Live!

We are extremely pleased to share that “Embracing Change”, our most recent app, is now available in the iTunes app store. Deal with Disruptive Change *** Discover your Strengths *** Dream & Design your Best Future This app supports you in embracing change – personally and professionally – in your relationships at home and at work. Just about every change has high points and low points. This app helps you deal with change and disruptive forces, whether you chose them or not. You follow a world-acclaimed method and practice, (Appreciative Inquiry and the 4-D cycle:...

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iPad Usage Survey Results offers a few surprises, and confirms the rapid growth and success of the devicefeatured

Posted by on Nov 13, 2010 in Blog, Digital Publishing & Tablets, Gadgets, Must Read

iPad Usage Survey Results offers a few surprises, and confirms the rapid growth and success of the devicefeatured

Two-thirds of iPad owners use their iPads 1-5 hours a day. via businessinsider.com Click through to Business Insider’s survey findings for the latest insights in how the iPad is being used, or read on to check out Polymash’s favorites with some surprising statistics: Most say they’ve used the iPad MORE since their initial experimentation period. We had thought people would get bored with the novelty and then use it less. Almost 30% say the iPad is now their PRIMARY computer. People spend more of their personal-computing time using their iPads than any other...

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iPad and Android Tablet and iPad apps: five monetization strategies

Posted by on Oct 22, 2010 in Blog, Digital Publishing & Tablets, Must Read

iPad and Android Tablet and iPad apps: five monetization strategies

Subscription workarounds In-app single purchases Advertising Location-based offerings Social media sharing and aggregation via emediavitals.com Click throught for a nice summary post from Prescott Shible’s blog on current digital magazine monetization options. I fully agree with the fact that the biggest current challenge is offering robust subscription models for tablet magazines, but also think that with upcoming solutions from Adobe and other major tool providers, the negative aspects of in app purchases will soon be addressed, in terms of being able to provide tracking...

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Key Points from a Harrison Group Survey on Tablet Technologies and Digital Publishing

Posted by on Oct 7, 2010 in Blog, Digital Publishing & Tablets, Must Read

Unlike other new technologies, this revolution is not about the technology itself, but rather, about the role that content plays in people’s lives via prnewswire.com The above is my favorite quote from the Harrison Survey on the impact that the iPad and other tablet devices are having on the digital publishing and technology landscape in general. I also thought it interesting that the “early adopter” persona / stigma is in fact changing: “Early adopters of eReading are more likely to see themselves as fashionable, playful, family-focused and kind, as opposed to the...

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Sports Illustrated: Cost-cutting has hindered iPad app

Posted by on Sep 30, 2010 in Blog, Digital Publishing & Tablets

If you’re a regular reader of the Sports Illustrated (SI) publication for the iPad, you may have noticed something unusual / different in the latest issue. The SI iPad edition is now only viewable in landscape mode, no longer supporting portrait mode as it did in previous issues. via tuaw.com I am amazed at how much negative feedback there is for iPad digital magazines that do not offer a way for existing subscribers to receive the iPad content free, or at least for a substantially discounted amount. The many 100′s of one star ratings dwarf and seem to negate the few good...

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