These are not your Grandfather’s Superbowl Ads: Of Second Screen Experiences, Soundprint Technologies and Mobile Integration
The Age of the DVR I hardly watch commercials on TV anymore, since we skip through a lot of them using our DVR. This has had the unexpected result that when we do watch a show live, more commercials actually seem entertaining to me, I suppose due to the lack of over-saturation from TV ads. And of course half the fun of watching the Super Bowl stems from seeing what great new campaigns are being launched. Increasingly, Superbowl ads, and TV advertising in general, will feature a mobile component: Nearly 60 percent of mobile users planned to look at or use their mobile device during the Super...
read moreThe Power of QR Codes for small businesses
What is a QR code and how can it help your business? It’s simply a unique barcode that takes you to a specific place in cyberspace. Mobile coupons, click to call, directions, it can be a URL, a text message or a phone number. The possibilities are unlimited! For an overview, watch this:
read moreMore Than Words
While it may seem like a good idea to just turn your eBook or pdf into an app with minimal tweaking, think again. True, it can be a faster and cheaper way to get into the app store and/or onto your customer’s Newstand shelf (we talked about this in Put Yourself on the Shelf), but there’s a possible cost associated with such an approach. Of course it depends on your objective for being in the app store, but if high visibility and sustainability are important to you, then quality matters. As Adage.com reports “Magazine and newspaper apps’ quality seems to be the most...
read moreHow much does it cost to develop an iPad App?
Like most developers, we often get asked how much it costs to build an app. For many clients it is not apparent that this is a little like asking how much it costs to build a house or buy a car. It is a difficult question to answer, and often requires quite a bit of work to nail down requirements, choose development platforms that are suitable to the client’s requirements and decide on back-end integration strategies. In this post I hope to outline some of the challenges as well as offer some resources based on independent developer surveys and industry standard guides. High...
read moreWhy is the tablet app market so popular right now?
I was recently interviewed by Business News Daily on the popularity and trends in the Tablet app market, and one of the questions asked was why the tablet app industry is so popular right now. A Seismic Shift Of course there are too many dimensions to this questions, but I’d like to go into one facet briefly: The tablet based delivery channel matters because it represents not only a new technology meme, but seismic shift from current computing experiences and practices. It is the harbinger of more liberating ways of interaction with computers, information and entertainment. Pediction:...
read moreOur Latest App is now Live!
We are extremely pleased to share that “Embracing Change”, our most recent app, is now available in the iTunes app store. Deal with Disruptive Change *** Discover your Strengths *** Dream & Design your Best Future This app supports you in embracing change – personally and professionally – in your relationships at home and at work. Just about every change has high points and low points. This app helps you deal with change and disruptive forces, whether you chose them or not. You follow a world-acclaimed method and practice, (Appreciative Inquiry and the 4-D cycle:...
read moreNew eMagStudio software eases publishing on iPhone and iPad
Software vendor eMagCreator has chosen to focus on iPhone/iPad publishing and have already released a new mobile version of their online publishing platform eMagStudio, which is one of the first desktop software’s which publishes directly to Apples iPhone, iPad and iPod Touch devices, using the newly developed HTML 5 based reader. The new release is the first of many initiatives towards publishing on Apples mobile devices. via prurgent.com I would anticipate that there will soon be several tools to publish to tablet devices that incorporate HTML5 based capabilities. My question is how...
read moreTwo Biggest Tech Disappointments Of 2009
A post on ReadWrite web today outlines the “Top 10 Failures of 2009“, and the top 2 are definitely my biggest disappointments also. Where are the Tablets? I was hugely excited about various tablet concepts to the point of swooning every time the rumor mill turned, and having been an early adapter of Boxee and streaming net content to your large home theater TV flat screen, I bought into some of the concepts of a flat Apple or Crunchpad tablet becoming the new couch surfing, home media center, ueber iPhone, controller, e-reader, kindle killer gadget to own. I’m still...
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