Socializing your TV viewing
Apps That Are Shaping Social TV In our home, we’re in that 86% refered to by Jim Hanas (link to the full article below) – we watch TV, read our iPads and connect with friends via social media and sent text messages on our iPhones. But we have yet to formally socialize our TV preferences or experiences. (Go to Wikipedia for a good overview of Social TV.) Jim briefly describes five apps that are already shaping social TV. If you’re into co-creating, sharing and wanting to interact with others about your viewing habits and preferences, download one of these apps. And,...
read moreGenY – Is Content Still King?
According to an attitudinal research study completed by Resonate Research, 18-34 year olds purchasing behaviors are influenced by both the products value, the aspirational aspect of a product’s brand message, and also by it’s “cool” factor. From the press release: This group is more passionate about social issues like energy (36% more than the 35 plus online population), climate change (48% more) and animal rights (24% more). However, in general they are 15% – 25% less likely to make purchase decisions based on their issues of importance. Instead they look to...
read moreDigital Magazines and Books need to Evolve!
This was a week for some great ideas to emerge on how tablet platforms and digital readers need to evolve in terms of functionality, features, user experience, social media integration. Now that the iPad has been on the market for some time and a slew of other tablets are about to drop, usage and behavior patterns are starting to emerge, and ideas on extending tablet functionality are becoming more concrete. Here at Polymash we have been humbly completing work on extending tablet magazine reader functionality for the information product and educational market, adding plug-in features such as...
read moreDebunking some social media myths: Women Over 55 Take Facebook by Storm
Here are some encouraging statistics: For anyone thinking that Facebook, and “Social Media” in general, is a phenomenon for younger people only, think again! Does anyone still believe this may be a male dominated and predominantly geeky space? Think again! Women over 55 are the largest growth statistic on Facebook, and Women outnumber men in every category. Now, I would love to have these statistics on Twitter! The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social...
read moreA practical example of "Crowdsourcing"
In the last couple of years I have been involved with several social community and small businesses wanting to increase or optimize their web presence. I seem to repeatedly come across some of the same challenges for such smaller businesses, for example: They may have part of the needed expertise, but lack the graphic design skills to produce good graphics for their site, OR They have a site but do not know how to search optimize it, OR They feel they are not getting enough options and choices, OR The prices they are quoted are outside of their range So, here is an approach to...
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