Content still king, children’s publishers told

A major gathering of children’s publishers has been urged to stay focused on content despite the increasing familiarity children have with new technological advances.  via thebookseller.com I totally agree with the view that in order to take print content to a digital platform, the wiz bang effects need to add value and enjoyment on the part of the reader, namely children interacting with books on a digital platform. I think the winners in this arena will add interactivity, animation and content in a way that results in a high quality experience. But if you agree with the concept...

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5 ideas for improving Twitter use in workshops and conference settings

Here at Positive Matrix we have been giving a lot of thought to how to get better value out using Twitter in a workshop or conference setting, and we’d like to share some ideas how to optimize not only the technology, but the process and protocol surrounding the use of Twitter in such as setting. Using a Twitter backchannel is nothing new, but seems to be increasing in use. This week alone there were several examples, the “Demo09″ conference used a Facebook live video stream with integrated Twitter chat, and this feature became a reference tool for Chris Shipley, who was...

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